A behind the scenes look at creating an integrated driving experience

Lynn Gayowski

To quote the timeless lyrics of Britney Spears, “You want a Maserati? You better work.” This is exactly what the QNX team did to get our 2015 technology concept car ready for this year’s CES. And we had the cameras rolling throughout the build process.

The video below not only gives a behind the scenes look at the making of our latest technology concept car based on a Maserati Quattroporte GTS, but it features team members talking about the technology behind the car and what QNX brings to the table (or garage in this case) to enable a customized car in mere months.

Yes, the QNX CAR Platform has cool features and amazing reliability. But another draw for our customers is the platform’s pre-integrated partner technologies. The platform gets silicon, apps, and services working together so OEMs don’t have to solve this problem for themselves. It makes development time shorter and helps the focus to stay on branding the user experience. As Alex — one of the software engineers interviewed — mentions, after seeing what we did in the Maserati, “Just imagine what our customers can do!”

We targeted an integrated driving experience for this vehicle and I think this focus is evident in the finished product. The user interface and ADAS features are intuitive, and let’s be real, gorgeous. Check out this video that summarizes the making of the 2015 QNX technology concept car:



You’ll see many members of the concept team working hard throughout this video, but a shout out as well to all of the developers who contributed to the QNX CAR Platform, QNX operating system, and acoustics technologies that made this amazing vehicle possible. Congratulations to all of you for a job well done!